Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. It typically includes the giver’s name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. It can also include telex, bank account and tax code. Traditionally many cards were simple black text on white stock; today a professional business/visiting card will sometimes include one or more aspects of striking visual design.
A business card/visiting card is an integral part of any good marketing plan.In fact it is the most important marketing piece, that a company will have. They are shared during formal introductions as a convenience and a memory aid. Although you can’t expect your business card to tell the whole story about your company, but what you should expect it to do is to present a professional image people will remember. A business card can make or break a client’s first impression of your company.
It is very necessary to learn the basics such as typography, layout, object placement and printing standards when designing a business card. As all of these elements form a Great Business Card Design, which creates a wonderful impression of your business to your client.
Printing standards have been implemented for a good looking professional design. It is important that you follow these basic standards in order to ensure that your card print as you intend. Most printing companies now require files to have appropriate bleeds and margins or your might get an email to upload new files and in some cases, incur extra fees. To correctly set up your design, you need to download or create a template.
Layout is the sizing, spacing, and placement of content within a window or page. Effective layout is crucial in helping users find what they are looking for quickly, as well as making the appearance visually appealing. Don’t forget that a business card is a point of contact, not a brochure. It could be single-handedly be the most important marketing piece for some companies. The object is to leave a lasting impression and create a feeling of class and trust.
Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Limit the number of fonts that you use. Too many type styles can really get confusing. On top of that, it could just be downright ugly. Use a font that compliments the logo or other elements on the card.