The global oil, gas and consumable fuels industry had shown strong growth in recent years until it fell into a steep decline in 2009. Recovery is expected in 2010, with strong growth over the forecast period. The global market generated total revenues of $5,797.6 billion in 2009, representing a compound annual rate of change (CARC) of -0.4% for the period spanning 2005-2009. In comparison, the European industry declined with a CARC of -4.6%, and the Asia-Pacific industry increased with a compound annual growth rate (CAGR) of 3.3%, over the same period, to reach respective values of $1,208.7 billion and $1,354.9 billion in 2009. Industry consumption volumes increased with a CAGR of 2.4% between 2005-2009, to reach a total of 85.9 billion barrels of oil in 2009.
The industry’s volume is expected to rise to 96.1 billion barrels by the end of 2014, representing a CAGR of 2.3% for the 2009-2014 period. Refining & marketing sales proved the most lucrative for the this industry in 2009, generating total revenues of $3,091 billion, equivalent to 53.3% of the industry’s overall value. In comparison, sales from oil & gas exploration & production generated revenues of $2,237.2 billion in 2009, equating to 38.6% of the industry’s aggregate revenues. The performance of the industry is forecast to accelerate, with an anticipated CAGR of 13.5% for the five-year period 2009-2014, which is expected to drive the industry to a value of $10,938.4 billion by the end of 2014. Comparatively, the European and Asia-Pacific industries will grow with CAGRs of 11% and 13.7% respectively, over the same period, to reach respective values of $2,040.2 billion and $2,575.5 billion in 2014.
The market is analyzed taking companies engaged in different stages of oil, gas and consumable fuels operations as players. The key buyers will be taken as end-users, and oil and gas equipment and services providers, human resources providers, landowners or governments as the key suppliers.
The size and vertical nature of such companies grants them considerable power over buyers. Buyer power is boosted by the large size of buyers and their financial strength as well as lack of product differentiation. However, the fact that oil, gas and coal are highly important to its users tends to weaken buyer’s strength. Major suppliers are gas and oil equipment and services providers, including: Schlumberger, Baker Hughes, Smith International or Halliburton. Limited number of suppliers and their importance to the industry increases supplier power. Entry to the industry is limited by the existence of scale economies and the significant regulatory environment.
Prior to 2009, this industry was growing at an incredibly strong rate, a situation that was attractive to new entrants. However, economic difficulties in 2009 contributed to a huge decline in this industry, which hugely reduces the attractiveness of the industry. Substitutes can be considered in terms of the increasing importance of alternative energy sources. However, currently, the majority of the world’s energy production takes place with the use of non-renewable sources, primarily oil, gas and coal, and the consequently high cost of switching weakens the threat posed by these substitutes.